SANUK: IN THE WAKE OF COMFORT
[SANUK: IN THE WAKE OF COMFORT]
– ROLE: PRODUCER / CINEMATOGRAPHER / EDITOR –
In an effort to join in on the political conversation during the 2014 mid-term elections, I co-created a faux-political marketing campaign entitled, Campaign for Comfort.
Centered around Sanuk’s current umbrella slogan, “Never Uncomfortable”, we leveraged one of Sanuk’s most unique and popular athletes, professional wakeboarder and tv personality, Bob Soven, to lead the charge of spreading comfort to the masses. Why? Because a more comfortable you, is a more comfortable America and that is comfort you can believe in!
The polls have closed and the results are in. Bob Soven is the nation’s official (kinda) Ambassador of Comfort! Bob Soven asks, are you more comfortable today than you were 4 years ago?
In the WAKE of COMFORT, Bob Soven leads the nation into a new era of comfortability as his recent Campaign for Comfort proved to be a great success. From Florida’s coast to the beaches of sunny California, Bob Soven is here to represent the nation and WILL restore comfort back to this great nation.
A more comfortable you is a more comfortable America, and that is comfort you can believe in!